Born in Rio de Janeiro, he moved to Manhumirim at the age of 21 when he decided to help his dad who had inherited a piece of land from his grandfather and was planting coffee.

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William is the third generation to work these lands. He became a professional and took many courses at SENAR and put everything he learned into practice.

His wife, who is also a third or fourth generation producer, works with him on the property and also takes care of the couple's 3 children.

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Since 2015 they began to focus more on quality, and in 2017 it was the year that the first coffees officially classified as special were made.

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The property currently has 50% of its area preserved in forests, Septic tanks in the house and make organic compost to reduce input costs for fertilization. Currently the property has a total of 14.45 hectares of coffee.

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Coffee entered the family's life as a means of subsistence and today it provides much more than that, as William's family is passionate about working in the fields.